Born in Australia. Raised in Canada. Worn everywhere.
We love babies.
Chemicals, plastics and man-made fibres? Not so much.
In our clothes nasties are never allowed. This is our promise, because organic is not a buzzword to us. It’s our business model. An organic and sustainable business model.
It’s nice to have nothing to hide.
The Better for Baby, Better for Planet Project™
It’s our commitment to all babies, parents and participants in our supply chain, and it looks like this:
- To keep everything in our product line that touches a baby, soft on the skin, organic, non-irritating, pure, comfortable and cute.
- To actively work to set a cleaner, smarter, more sustainable long-term business model for the wider baby clothing industry to emulate.
- To adhere to the highest environmental, safety and fair-trade and organic principles and certifications in our industry.
- To produce clothing that is timeless and durable and that can be handed down, preventing the harmful impacts of the ‘fast fashion’ production cycle on the environment.